Factor loading matrices are not unique, for any solution involving two or more factors there are an infinite number of orientations of the factors that explain the original data equally well. Rotation of the factor loading matrices attempts to give a solution with the best simple structure.
There are two types of rotation:
From the Statistical Reference Guide for Analyse-it 6.24.0: https://analyse-it.com/docs/user-guide/multivariate/factor-rotation
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