Either installer accepts the same properties on the command line. The single installer (.EXE) detects whether Microsoft Excel is 32-bit or 64-bit and installs the matching version, so you do not have to check each computer. Use a Windows Installer package (.MSI) when you need to install without a user interface, which the single installer cannot do.
From the Administrator's Guide for Analyse-it 6.24.0: https://analyse-it.com/docs/user-guide/deploying